Never say never. I vowed 10-15 years ago never to add screenprinting to our embroidery facility. Late last week i ate my words. We had the privileged opportunity to merge with a well respected local screenprinter named Jektek. We now have an experienced team of printers and really look forward to providing the highest quality custom t-shirts.
To give a little background: we started out as what most people call “contract embroiderers” providing only embroidery services to companies that sold custom apparel to end customers. With the dotcom crash, our major customers went out of business and we started offering our services online. This became our focus but we still service many of our legacy contract accounts. One of them was Jektek. Through that relationship we had the opportunity to merge with them.
Coincidentally, I had little success partnering with screenprinters online (a quest i pursued for many years) so we could present a complete offer to end customers but still be the “embroidery experts”. But, for a myriad of reasons, i failed to solicit a willing partner. Abandoning that pursuit recently, we’ve turned a cliche upside down: instead of ‘if you can’t beat them, join them’ we’d do the opposite, ‘if you can’t join them, beat them!’
Anyway, the only way we could accomplish this effectively and up to our standards was to merge with an experienced printer. We were not going to ‘learn’ screenprinting while providing the service. We wanted to provide the best screenprinted t-shirts right out of the gate. We didn’t want to outsource long term either (we have and will still work with a couple trusted partners) but knew we wanted it all. The quality, the service, quick turnarounds, etc. So, merging with a trusted and experienced printer was the only option. We’ve done that and are thrilled to introduce Cindy, Pat and Sean as our new print team. They will be supported by the entire customer service staff, art department and production to make sure we provide the the best service and product to current and future customers.
We are tremendously excited about our new offering and, as always, want to thank our cherished customers for everything. Many have pushed us to offer screenprinting and all have given us the means to pursue this opportunity. We are tremendously fortunate to do what we like everyday, provide a great product and be appreciated for our efforts. Thanks!